Sometimes a sales call does not end in a sale. It ends with “I’ll think about it”.
How can you stay top of mind if your timing is off, or if your prospect needs to check in with other decision makers? Or if they aren’t ready to invest. Yet.
My strategy is to deliver value.
For any one in our BNI group, this is probably easy and helpful because
• they know this stuff cold,
• it establishes their expertise on the subject matter, and
• it keeps them top of mind.
Here are 3 strategies: (The fortune is in followups!)
Ideally this can be automated in programs like MailChimp and Contactually. You simply add a warm lead to your list, and they get a series of 4 or 8 or 12 email “tips” automatically.
To your success!